• Aïda Tagmouti founded Invirtus, an AI-driven HR tech start-up launched in 2025.
• The platform automates recruitment, training, and integration for digital jobs.
• Her second venture, JobBee, connects global tech firms with remote developers.

Moroccan entrepreneur Aïda Tagmouti, a specialist in human resources technology and artificial intelligence, is the founder and CEO of Invirtus, a digital start-up dedicated to HR innovation.

Founded in January 2025, Invirtus offers a recruitment platform that helps companies identify and assess candidates while automating the selection, training, and onboarding of digital talent. The platform also serves international firms seeking to diversify their teams with expertise from across Africa.

Invirtus combines artificial intelligence, inclusion, and ethical responsibility in its solutions, particularly by enabling skills-based recruitment and video interview analysis that limits bias.

Aïda Tagmouti is also cofounder and CEO of JobBee, an HR start-up launched in 2022. JobBee helps technology companies recruit vetted international developers and allows developers to secure full-time remote jobs to advance their careers.

She holds a bachelor’s degree in applied mathematics for social sciences from the University of Paris 1 Panthéon-Sorbonne (2009) and a master’s in institutional economics research from the École des hautes études en sciences sociales (EHESS, 2013).

Her career began in 2010 at Crédit Agricole CIB as an asset-liability manager. In 2012, she joined Awalee Consulting as a liquidity risk manager, and in 2013, she moved to Dexia as a financial advisor before serving as a strategic planner from 2017 to 2020.

In 2023, Aïda Tagmouti was named a Women In Africa Young Leader and awarded the title of “Innovative Woman in the Arab States” by the UNDP and 4YFN. That same year, JobBee was recognized by the International Finance Corporation (IFC) as one of the most promising women-led start-ups in the Middle East and North Africa region.