Concerned about the challenges facing Tunisian artisans and provides them with digital solutions to showcase their work on international markets.

Moncef Ben Rajeb (photo) is a Tunisian computer scientist and tech entrepreneur. He is the co-founder and CEO of Qartaj, a company specializing in e-commerce.

Founded in 2015, Qartaj operates as a business-to-business (B2B) platform with the mission of showcasing Tunisian craftsmanship to a global audience. The company provides an online marketplace that enables local producers and artisans to market their products internationally.

"We enhance the sales potential of local businesses by promoting their products online and helping them overcome their biggest challenges: acquiring customers and managing sales. This allows local producers and brands to focus on creating high-quality products," Moncef Ben Rajeb wrote on LinkedIn.

Beyond Qartaj, Moncef Ben Rajeb co-founded Five Story in 2017, a retail brand specializing in Tunisian ceramics. In 2021, he launched Safa Tableware, a company dedicated to supporting Tunisian artisans.

He holds a master’s degree in web intelligence from Jean Monnet University in Saint-Étienne, earned in 2014, and a master’s in culture and design management from the Institut d’Administration des Entreprises de Saint-Étienne (IAE) in 2015.

Since 2020, Ben Rajeb has been a member of the Emerging Young Entrepreneurs Society (EYES), a global network of leaders committed to entrepreneurial excellence and authentic business relationships. From 2019 to 2020, he served as project director for Traveltodo Artisanat, a private sales platform dedicated to 100% Tunisian-made products.

By Melchior Koba,

Editing by Sèna D. B. de Sodji