A visionary leader, he has spearheaded numerous initiatives in the fields of digital technology and innovation. He stands out as a key figure driving Algeria’s digital transformation.

Mechta Mourad (photo), an Algerian serial entrepreneur, holds a degree in Radio, Television, and Digital Communication from the University of Algiers, earned in 2011. He is the founder and CEO of Guiddini, a company specializing in the digital transformation of small and medium-sized enterprises (SMEs).

Established in 2009, Guiddini supports businesses by launching e-commerce platforms, online booking systems, e-invoicing solutions, and institutional websites. With a portfolio of over 300 clients and partners, the company plays a pivotal role in advancing digital commerce in Algeria.

Since 2023, Guiddini has hosted the Algeria Fintech & E-commerce Summit, a flagship event bringing together national and international experts. This summit fosters discussions on fintech and e-commerce trends while creating collaboration opportunities between financial institutions, startups, citizens, and government entities to address sector challenges.

Beyond Guiddini, Mourad founded Génération Digitale Algérie in 2018, a firm dedicated to organizing informational caravans and events focused on digital and economic transformation. In 2019, he launched Algeria Innov, a national conference uniting Algerian startups around innovation.

In 2022, he co-founded Fintech Technologie Groupe (FTG), an incubator for fintech projects. By 2024, he expanded his ventures with Efawtara, an online billing platform designed to help businesses manage inventory and automate invoices, streamlining administrative operations.

Melchior Koba