After several years of experience in tech companies, she is now specializing in the beauty and wellness sector. She leverages her technological skills to invigorate this industry.

Maya Ammouche (photo) is an Algerian computer scientist and businesswoman. She is the founder and CEO of Izya, an app dedicated to the beauty, health, and wellness sectors. 

Launched in 2022, Izya aims to connect professionals in these industries. The app lists top establishments and experts, offering personalized services for individuals either in a salon or at home as well as for companies focused on employee well-being. Its main feature allows clients to book appointments at the nearest establishment or request an in-home service provider.

“We offer a SaaS [Software as a Service] solution that helps businesses better manage their operations, while making it easier for clients to book appointments. Clients also benefit from a range of both qualitative and quantitative advantages. They will enjoy access to a directory of the best value-for-money services,” explains the founder of Izya.

Before founding Izya, Maya Ammouche co-founded the accelerator SprintHub in 2020, where she served as Vice President of Marketing and Sales until 2023. She holds an engineering degree in computer engineering, which she earned in 2007 from the Houari Boumediène University of Science and Technology.

Her career began in 2009 at Altex-Corp, an IT services company, where she worked as a consulting engineer. In 2012, she became Director of Sales Development at Corpotrade, a commercial firm. In 2018, she was appointed Director of Marketing and Partnerships at Yassir, a startup focused on ride-sharing and delivery services. In 2020, she joined Cleverzone, a technology company, as Director of Marketing, Sales, and Business Development.

Melchior Koba