Mauritania: Zeinebou Abdeljelil promotes innovation and youth entrepreneurship

By : Melchior Koba

Date : mercredi, 07 décembre 2022 13:13

With formal training in information technology and banking and finance, she helps entrepreneurs fulfill their ambition. Apart from being a business advisor, she also runs a startup incubator. 

Zeinebou Abdeljelil (photo) is a Mauritanian tech entrepreneur and a financial management consultant. She holds two master's degrees, one in banking and financial support services from IFID in Tunisia and the other in business and IT from ISG in Tunisia. She also completed a six-week program on entrepreneurship at the University of Notre Dame’s Mendoza College of Business in the United States.

With a firm belief that innovation and digital technologies have the potential to drive sustainable and inclusive growth in Africa, she co-founded – in 2014- Hadina RIMTIC, the first incubator focused on ICTs in Mauritania. Through her incubator, she organizes pitch competitions (MauriApp Challenge or the entrepreneurship marathon) and, to date she has supported more than 100 projects in the field of digital, livestock feed production, natural compost, and solar energy equipment.

“ There is a need to build the capacity of entrepreneurs in Mauritania, whether it is in the ideation of their projects, in the financial and day-to-day management of their start-ups, or in building their resilience to shocks,” she said earlier this year. 

In 2015, she also co-founded IKLAAA Consulting, an agency aimed at building entrepreneurs’ capacities with strategic counseling and management advice. Apart from her entrepreneurship career, the Mandela Washington Fellowship Alumni has over a decade-long professional and consulting experience. Her professional career started, in 2010, with BAMIS Bank where she was a corporate relations manager.

In 2016, UNDP hired her as a capacity-building consultant for small and medium producers in Mauritania. After three months of working for the UNDP, she joined the anti-inequality non-profit organization, Oxfam Intermón, as a microfinance consultant in her country. In 2017, she officiated as a youth entrepreneurship development consultant for the World Bank Group and a Peace consultant for the United Nations Population Fund (UNFPA). The following year, she worked for Caritas Mauritania as a youth entrepreneurship development consultant.

Melchior Koba

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