The young data scientist is convinced that the effective exploitation of available data can positively affect company growth. She wants to prove her point through her marketing agency. 

Mama Diagana (photo) is a Mauritanian data scientist and entrepreneur. In 2020, she co-founded Neotic, a web, and mobile marketing agency. Her agency provides clients with solutions to improve their visibility. The services it offers notably include web/mobile development, web hosting graphic design, data analysis and visualization, predictive marketing, digital marketing, and video production.   

“As a data scientist … I realized that vendors had unexploited data that could have helped them improve their productivity and sales as well as develop a more efficient strategy,” she explained in 2021 while revealing the reasons that prompted the creation of Neotic. 

The young entrepreneur, who has been a journalist for Slice Up Mauritanie in 2018 and a freelance sales representative (from March 2019 to November 2021), believes that Neotic can greatly contribute to the development of trade and the economy in Mauritania.  Some stakeholders believe so too. Indeed, in 2021, the marketing agency was one of the 2021 Emerging Mediterranean awardees, winning a US$5,000 grant and a ticket to the Emerging Valley Summit in Marseille, France. The same year, it participated in the Social and Inclusive Business Camp (SIBC). 

Melchior Koba