He has already founded several tech companies, including a startup specializing in customer loyalty. His company uses technology to build stronger relationships between businesses and their customers.
Marwan Kenawy (photo) is an Egyptian serial entrepreneur and the co-founder and CEO of Dsquares, a leading provider of loyalty solutions in Europe, the Middle East, and Africa.
Founded in 2012, Dsquares specializes in loyalty and rewards programs, helping businesses strengthen their relationships with customers. The company offers a comprehensive range of tools that cover all aspects of business strategy, from merchant management to data analysis.
Dsquares provides a platform that integrates modern features, including points systems, electronic upgrade vouchers (e-vouchers), gamification, and robust analytics tools.
Operating in 10 countries across the Middle East and Africa, Dsquares collaborates with companies from various sectors, including banking, telecommunications, retail, travel, hospitality, automotive, and oil. To date, the startup has partnered with over 21,000 retail outlets and manages more than 75 customized programs.
In 2019, Kenawy co-founded Lucky App, an Egyptian startup aimed at revolutionizing shopping, payments, and savings in the Middle East and North Africa. The app has already attracted more than eight million users, offering credit products, discounts, and cashback rewards that can be used both online and in-store with thousands of local and international brands.
Kenawy holds a degree in business administration, which he earned in 2004 from the University of New Brunswick in Canada. He also obtained an international diploma in business administration and management in 2006 from Cambridge College in the United States.
After completing his studies, he joined Vodafone Egypt in 2006 as a senior channel marketing specialist. He subsequently held various positions, including team leader for the postpaid segment, head of business strategy and planning, and head of marketing for mobile internet and smartphones, before leaving the company in 2012.
Melchior Koba
