Malian entrepreneur Hawa Bah (pictured), who operates in the e-commerce sector, has developed an online marketplace -Local Market Bamako- to facilitate access to local and neighboring countries' food products, as well as imported food products, in and around Bamako. With her service mainly accessible on Facebook and WhatsApp, Hawa Bah won the third Orange Prize for Social Entrepreneurship in Africa and the Middle East 2021 (Poesam). She was granted CFA3 million ($5,000).

"As part of our catering division, we cook and deliver meals (lunch) to organizations and individuals. We also provide catering services during events [...] we make daily African dishes: Kedjenou, foutou, tchièp, braised fish and chicken, woudjoula, peanut sauce, etc."

"As part of the sale of food products, we distribute fresh attiéké, plantain, seafood, and other products to supermarkets, restaurants, and individuals," she explains.

Hawa Bah holds a master's degree in business management and administration from the Ecole supérieure des hautes études technologiques et commerciales (HETEC) in Bamako and stepped into the entrepreneurship world after her training. She launched the Local Market Bamako Facebook page in July 2019.

Today, she seeks to better organize her activity. Under her expansion plan, she plans to develop a mobile application to strengthen visibility and facilitate the ordering/purchasing process for customers; integrate breakfast and dinner services in addition to lunch; establish a physical headquarters to house the different activities, the staff and to provide on-site service.  Hawa Bah will also install a cold room to expand her range of products and increase storage and packaging capacity.

Adoni Conrad Quenum