He aims to streamline Moroccan daily life by providing technological solutions that automate repetitive household chores, saving time and effort.

Majid Benslimane (photo) is a Moroccan digital innovation expert and entrepreneur. He is the founder and CEO of Presta Freedom, a platform offering subscription-based home services. 

Founded in 2020, Presta Freedom connects Moroccan households with qualified cleaning agents through an intuitive web platform. Users can entrust their home cleaning to certified professionals, with services completed between 45 minutes and less than 3 hours, depending on the requirements. 

Presta Freedom offers a wide range of services designed to simplify daily life, including laundry, gardening, pest control, repairs, handyman work, pet grooming, laundry pickup, pool maintenance, and grocery delivery. The company’s team of experts is equipped to meet the diverse needs of its clients.

Since 2009, Majid Benslimane has also served as Deputy General Manager at Uniforce Informatique, an IT solutions integrator. The company is part of the Medtech group, which includes several firms specializing in new technologies.

Benslimane holds an engineering degree in electronic and microelectronic engineering, which he earned in 2003 from the University of Moncton in Canada. He began his career the same year at Uniforce Informatique as Director of Development. In 2008, he joined the Young Leaders Center (CJD), where he participated in the commission on the Good Governance Code, leaving the center in 2012.

Melchior Koba