He is a digital transformation consultant and web activist. His career demonstrates a strong commitment to local development and the promotion of Guinean cultural heritage.

Lansana Keita (photo) is a Guinean entrepreneur and heritage management expert. He is the creator of Zaly Merveille, a project that recently won first place in the "Start-up" category at the ANSUTEN (National Universal Telecommunications and Digital Service Agency) Grand Prize for Technology and Innovation.

Zaly Merveille is a digital initiative dedicated to promoting and preserving the cultural heritage of Guinea’s Forest Region. The project aims to encourage sustainable tourism while creating a positive economic impact locally.

Through its communication channels, Zaly Merveille offers virtual museum tours, tourism circuits to explore the wealth of the Forest Region, and detailed access to information on the country’s artworks.

“Our primary motivation was to change the reputation of Guinea’s Forest Region, which is considered a conflict zone. We wanted to show the world that this region is not just a conflict zone but also brimming with enormous tourism potential,” said Lansana Keita in 2024.

The project is spearheaded by Webzaly, a digital communications firm founded in 2021 by Lansana Keita. The firm’s mission is to leverage digital tools to support local development. Specializing in digital and cultural fields, Webzaly is committed to promoting cultural heritage while encouraging citizen participation through information and communication technologies (ICT).

Lansana Keita is also an active member and focal point of the Association of Bloggers of Guinea. He graduated from Mahatma Gandhi University in Guinea with a degree in Political Science and Governance in 2015. In 2022, he expanded his expertise with a certification in Cultural Heritage Management from the School of African Heritage.

His professional career began in 2016 at the National Directorate of Fisheries in Guinea, where he was responsible for monitoring and evaluation. In 2017, he transitioned to the role of Digital Communications Manager at the Federation of Rice-Fish Farmers in the Forest Region. From 2023 to 2024, he served as the coordinator of the House of Democracy and Human Rights in Guinea.

By Melchior Koba,

Editing by Sèna D. B. de Sodji