Kenyan Cathy Chepkemboi connects grocery wholesalers with buyers

By : Melchior Koba

Date : mardi, 31 octobre 2023 12:53

Cathy Chepkemboi is an enthusiastic entrepreneur dedicated to driving technological innovation in Africa. As the founder of Tushop, she has distinguished herself by delivering high-quality and practical solutions to Kenyan communities. 

Cathy Chepkemboi (photo) is the founder and CEO of Tushop, a social commerce platform that enables group purchasing of fast-moving consumer goods (FMCG). Originally from Kenya, she graduated from the University of Pennsylvania in 2013 with a Bachelor's degree in International Relations.

In 2021, she launched Tushop, a platform that consolidates grocery orders within communities, securing wholesale prices for buyers and ensuring hassle-free last-mile delivery. Tushop aims to meet the growing demand for e-commerce services in Kenya and redefine the online shopping experience. It strives to deliver top-notch products at budget-friendly rates while establishing seamless connections between wholesalers and consumers.

Under the leadership of Cathy Chepkemboi, Tushop has enjoyed considerable success. In 2021, the company was selected for the "The Future is Female" mentoring program run by C. Moore Media International Public Relations (CMM) for African female tech founders.

In June 2023, Tushop was also selected for Google for Startups' Black Founders Fund in Africa, receiving up to $150,000 in non-dilutive grants, up to $200,000 in Google Cloud credits, advertising support, one-to-one mentoring by industry experts and invaluable connections within the Google network.

Cathy Chepkemboi's professional career began in 2014 at Unilever, where she was hired as Brand Assistant for Royco, a food company operating in the Kenyan market. Subsequently, she assumed roles such as Buying Marketing Analyst in the UK in 2016 and in Kenya from August 2017 to March 2018, along with a stint as Sales Manager in Kenya from January to July 2017. In 2018, she transitioned to Moko, a leading home furnishing product manufacturer and retailer, taking on the role of Head of Brand, Marketing, and Product Development until 2019.

Melchior Koba

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