Kenya: Mark Kaigwa helps companies engage with digital audiences

By : Melchior Koba

Date : lundi, 08 mai 2023 09:13

He is a tech and marketing professional with years of experience. As the head of the marketing firm Nendo, he assists African companies with their digital marketing processes.

Mark Kaigwa (photo) is a Kenyan writer and entrepreneur with a degree in Information Technology and Business from Strathmore University. He is the founder and CEO of Nendo, a digital marketing company based in Nairobi.

His marketing company, founded in 2013, supports ambitious leaders and teams that are ready to engage Africa's connected audiences. It offers a fresh approach that includes training, research, strategies, and solutions useful to its clients, industry… Its experienced team offers companies a digital framework to study data, survey customers, evaluate competitors, and get quick results to maximize their revenues. It also offers a system to quantify brand impact using data, qualitative research, and communication.

Nendo also provides digital landscape mapping to allow companies to assess mobile, digital, and social media opportunities, future growth opportunities, and existing benchmarks to allocate resources. It currently covers over 20 African countries.

Its founder, Mark Kaigwa, is a member of the Kenyan chapter of the non-profit organization Entrepreneurs' Organization and an alumnus of its acceleration program. He is also the non-executive director of FinCredit Ltd, a Kenyan microcredit institution, and the course director of Media Leaders Africa, owned by the broadcasting corporation  BBC.

An animator and creative consultant for Warner Bros in 2008, he worked for Brainwave Communications Ltd as a senior copywriter from 2009 to 2010. Between 2010 and 2013, he was a partner in the African Digital Art Network where he supported the research, writing, and curation of African animation. He was later a partner at Afrinnovator, a digital media and analytics company focused on business, economics, and investments in Africa. In 2017, for five months, he was a mentor for XL Africa, an acceleration program launched by the World Bank. 

The entrepreneur has received several awards and recognitions including a nomination in the Forbes 30 under 30 list in 2013. In 2018, he made it to the  Top 25 Men in Digital issued by DigiTalk Kenya. In 2022, he was the 2nd runner-up of the  Global Compact Network Kenya (GCNK) SDG Pioneer.

Melchior Koba

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