Over the years, she acquired extensive professional experience working for various marketing and consulting firms. She now heads her startup, which enables customers to conveniently save towards the purchase of expensive goods.
Juliet Shiro Njoroge (photo) is a Kenyan entrepreneur and experienced marketing professional. She graduated from the University of Nairobi with a Bachelor's of Law in 2016.
In 2021, she co-founded Mosmos, a goal-based savings-to-purchase platform that helps people in emerging markets buy expensive items without stressing over going into debt and even earning cash rewards for their purchase.
Through its platform, Mosmos enables its users to save to buy several items, from electronics and home appliances to decor supplies. With its flexible payment system, it allows its clients to avoid debts. It even rewards its most active and regular clients.
In March 2023, on the sidelines of International Women's Day, the company was selected to be part of the first cohort of the Google for Startups Accelerator: Women Founders (Africa). Five months later, in August, it was selected as one of 20 African startups to take part in the fourth edition of The Future is Female Mentoring program. In the same month, it raised $66,000 from Catalytic Africa.
Throughout her career, Juliet Shiro Njoroge has held several positions in many different fields. Brand Ambassador of the YUSUDI professional skills development training program, between 2015 and 2016, she worked for Trinc Media as an account manager. In 2017, she joined the Catapult Brand Consulting agency as a digital account manager. The following year, she was hired by Ogilvy, an advertising company, as an account manager.
In 2019, she became head of marketing and key accounts at Turaco, a micro-insurance tech company. A year later, she was appointed marketing and communications consultant at BFA Global, a consulting firm specializing in financial and digital innovation. Between 2021 and 2022, she successively held the positions of Marketing Manager and Head of Partnerships and Offline Growth at Koa Technology.
Melchior Koba
