From taking the risk of leaving a successful career at Coca-Cola for entrepreneurship to founding two successful fintech startups and selling one in an acclaimed deal, Hilda Moraa knows what it takes and how to achieve it. Some 12 years ago, after a few years of professional career, she decided to venture into entrepreneurship. Her two ventures were successful and she wants to help other Africans succeed by removing the main challenge that usually limits their efficiency: funding. 

Kenyan entrepreneur Hilda Moraa is the founder of Pezesha, a fintech founded in 2016 to facilitate access to financial support for African SMEs. According to Moraa, financial aid helps SMEs improve their efficiency. That is why she launched her fintech, which connects fund seekers with investors (banks and financial institutions notably) through a digital financial marketplace. 

“By resolving the issue of small and medium enterprises securing working capital and gaining a credit score, I believe we can equip business owners with assets so they can compete and trade on a national scale,” she told Google in Africa in March 2022. 

In 2021, she was among the fifty recipients of Google’s Black Founders Fund Africa. Two years earlier, she was among the participants of the Obama Foundation’s Leaders program. This enhanced the leadership and innovation skills she acquired in the course of her professional and entrepreneurship career. Indeed, ten years earlier, in 2011, she founded WezaTele, a startup that uses data analytics to help last-mile businesses grow and scale their businesses. She remained the CEO of WezaTele till its acquisition by financial services group AFB (now Jumo World) in 2015.  

The same year, she published her book, A Kenyan Startup Journey,  sharing the key lessons she learned as the founder and CEO of WezaTele. In 2016, in recognition of her actions in favor of entrepreneurship, she was selected on The Guardian’s list of Africa’s top 10 pioneers, and Business Daily’s top 40 women that celebrate women who thrive in the tech sector. She also made it to Quartz Africa’s list of the top 30 African innovators. In 2019, she also received the DFS Lab’s Female Focused Fintech Prize. 

The tech entrepreneur started her professional career in 2008 when she joined the IT company Techbiz as an IT intern in asset management and ERP implementation. The same year, she became coordinator of the Strathmore University computer lab. Then, in 2009, she was recruited, as a database analyst and innovation implementer, by Coca-Cola Kenya.

In 2011, Hilda Moraa became an innovation strategist and senior ICT researcher at iHub Nairobi. From 2017 to 2021, she was a board member of Station F, a startup campus based in Paris. Concurrently, in 2020, she served on Kenya's Covid-19 ICT and Innovations Advisory Committee established by the Ministry of ICT, Innovation, and Youth.

In June 2022, she was appointed a member of the Board of Directors of the Konza Technopolis Development Authority, whose mission is the development of a sustainable smart city and innovation ecosystem in Kenya.

Melchior Koba