Born in Senegal, Karima-Catherine Goundiam (pictured), also of Moroccan descent, grew up and studied in France and the United States before moving to Canada in 2000, according to information relayed by ONFR+. Until 2014, she worked for large companies, including the audit and consulting firm Deloitte. She then ventured into entrepreneurship in 2015 and founded Red Dot Digital. With her company, Karima-Catherine Goundiam seeks to put digital networking at the heart of business transformation and help companies build a strong digital strategy.

Her biggest accomplishment is a global digital business matchmaking platform called B2BeeMatch. Launched in 2019, this solution made its real debut in Europe in 2020 during Covid-19. “I remember presenting this project in Europe in January 2020. The response was quite cold and perplexed: nobody saw the advantage of going digital since we could see each other physically. A matchmaking application did not seem to be an immediate need," she says.

As the pandemic acted as an accelerator of digital transformation within companies, B2BeeMatch quickly became an indispensable tool. In only one year, the platform grew rapidly and, in January 2021, it became bilingual, which allowed it to integrate the Francophone community and to develop partnerships, such as the International Chamber of Commerce, and the Fédération des gens d'affaires francophones de l'Ontario (FGA).

Beyond her entrepreneurial activity, Karima-Catherine Goundiam is the vice-president of the British Canadian Chamber of Commerce. She also intends to broaden her understanding of the business world, she says, by participating in numerous tech conferences. Also, she teaches at European universities and advises Canadians on technology and management. Through her multiple actions, she wants to inspire the young generation, especially on the importance of diversity in tech.

While access to business opportunities and financing is still a challenge for black entrepreneurs, Karima-Catherine Goundiam admits that being a black francophone businesswoman has been an asset. Her uniqueness makes it easier to be remembered. "I was able to turn everything that could make me statistically an underachiever into an asset, to be a person who struggles to be even more successful. I don't take no for an answer. I'm resilient enough to go into a market where no one expects me to," she adds.

B2BeeMatch is based on a particular approach, which eliminates biases, blind spots, perceptions, and all those prejudices that block the focus on skills, diversity, and innovation. On the platform, it is possible to find future business partners, subcontractors, clients, and even funds. Based in Toronto, the platform is already present in over 45 countries. Comforted by this success, the entrepreneur announced she is launching a second version of the platform in early March.

Aïsha Moyouzame