He has extensive experience in planning and optimizing public transportation systems, as well as managing technology projects. He leads a company that provides advanced fleet management solutions.
Justin Coetzee is a trained civil engineer and a South African entrepreneur. He is the co-founder and CEO of GoMetro, a tech startup dedicated to enhancing commercial fleet operations. The company is based in the United Kingdom, with a development office in South Africa and sales offices in the United States and Latin America.
Founded in 2014, GoMetro provides its clients with GoMetro Bridge, a software platform that consolidates actionable data from all vehicles they wish to monitor. This platform enables clients to optimize operations and achieve cost savings in areas such as route planning, tire lifespan, and cargo management.
GoMetro Bridge integrates telematics data from an operator’s fleet and its subcontractors, regardless of the telematics provider. The company also offers ConnecTyre telematics sensors, which are mounted on wheel rims and provide real-time updates on tire conditions to the Bridge platform. This feature facilitates proactive tire monitoring, helping to prevent accidents and minimize downtime.
In 2020, GoMetro formed a partnership with the international bus operator Ascendal Group to launch GoAscendal, where Justin Coetzee served as director until 2023. The company has since rebranded as BetterRides.ai and offers a range of tools and solutions designed to assist bus and train operators in automating customer satisfaction surveys and passenger engagement reports.
Justin Coetzee earned his bachelor's degree in civil engineering from the University of Pretoria in 2007 and a master's degree in transportation engineering from Stellenbosch University in 2011.
From 2010 to 2012, he worked as a public transport engineer and planner at Aurecon, a design, engineering, and advisory firm. In 2012, he joined Element Consulting Engineers, where he served as an entrepreneur in residence until 2014.
Melchior Koba
