With 27 years of professional experience in Orange S.A., Jérôme Hénique will replace the current CEO appointed in 2018. As the new CEO, he will carry out strategic projects in the markets he oversees. 

Jérôme Hénique (photo) will officially become the new CEO of Orange Middle East and Africa (OMEA) next July 1. His appointment was announced Tuesday (May 24) in a release published on Orange S.A.’s website. The incoming CEO will replace Alioune Ndiaye who will remain OMEA’s non-executive chairman.

Currently, the incoming CEO is OMEA’s chief operating officer and deputy CEO. As the CEO, he will carry on with actions aimed at developing the group’s subsidiaries in OMEA (one in Jordan and seventeen in Africa) that grew by 9% and generated a €6,381 million turnover in 2021. 

Jérôme Hénique joined Orange S.A. (then known as France Telecom)  as a consultant in 1994. Up to early 2009, he was consecutively senior consultant for Expertel Consulting, chief Marketing Officer for Wanadoo Europe, Strategic Marketing Director, and Vice President of Consumer Marketing for France Telecom. In 2009, he was promoted  to the position of France Telecom’s  Senior Vice President of Marketing.  

From 2010 to 2015, the senior executive was Deputy CEO of Orange subsidiary in Senegal (SONATEL). Then, from 2015 to 2018, he was CEO of Jordan Telecom Group (Orange subsidiary in Jordan) before his promotion to COO and deputy CEO for Orange MEA. 

His appointment is in line with Orange Group CEO Christel Heydemann’s ambition to accelerate digital transformation and growth in some key markets and become a multiservice operator. The group has lofty ambitions for most of its markets. It notably wants to boost broadband internet offers and develop the mobile money market.  In the Middle East and Africa region, it is active in segments like health, education, banking, and cybersecurity.  

Muriel Edjo