A trained computer scientist with experience at prestigious American companies, including Google, he's now an entrepreneur revolutionizing Africa's logistics sector through digital transformation.

Togolese-born Jean-Claude Homawoo (photo) is the co-founder and CEO of Lori Systems, a Kenya-based startup, which aims to transform Africa's logistics sector.

Founded in 2017, Lori Systems provides cross-border transportation services across the African continent. Through its digital platform, it connects cargo owners with reliable transporters to ensure fast and efficient delivery.

Lori Systems manages a network of over 20,000 trucks. From its offices in Nigeria, Kenya, and Uganda, the company coordinates the transportation of goods across 12 African countries. By leveraging its technology and data, it optimizes pricing and route planning to maximize efficiency. To date, the startup has facilitated the transportation of goods valued at $10 billion.

Jean-Claude Homawoo holds a bachelor’s degree in electrical and computer engineering from Drexel University in the United States and an MBA from Harvard Business School.

His professional career began in 2004 in the U.S. at Gerson Lehrman Group, where he served as head of the technology, media, and telecoms division for Asia. In 2010, he became the director of the global community of high-impact entrepreneurs at Endeavor. Two years later, in 2012, he was appointed vice president of product strategy at IROKO Partners, an African entertainment technology company.

In 2013, Jean-Claude Homawoo joined COOLS, an American advertising company, as chief operating officer. Between 2014 and 2018, he worked at Google as a product manager.

By Melchior Koba,

Editing by Sèna D. B. de Sodji