The tech and business enthusiast wants to make iiDENTIFii one of the global remote authentication leaders. Several awards have already welcomed his efforts. 

Gur Geva (photo) is a South African tech entrepreneur and founder of iiDENTIFii.  His startup, launched in 2017, specializes in digital identification, biometric verification, artificial intelligence, and machine learning. 

For Gur Geva, iiDENTIFii is the most appropriate response to current security issues faced by individuals and companies. He wants to make the startup a global reference in remote authentication. For that purpose, he succeeded in getting iiDENTIFii integrated into the Microsoft Global Partner Network, a coveted professional network bringing together credible companies that provide identity verification services to multinational clients in the banking, insurance, retail, e-commerce, healthcare, gaming, and education sectors.

In September 2022, he raised US$15 million in growth capital to expand the identity protection business in Africa. “We’re excited to put the investment to work as we close in on our goal of authenticating every face in Africa. With this new funding and the networks of Arise, Sanari, and Bill – we are confident to continue our mission of stopping identity theft in Africa,” Gur Geva said after the raise led by Arise, one of Africa’s leading investment companies. 

Before founding iiDENTIFIi, Gur Geva first launched InDox, “a professional document collection service for the largest 200 Credit Providers in South Africa.” He led InDOx, as the CEO, up till May 2019.  

Thanks to iiDENTIFii, he won the Digital Innovation Award at the 2019 Sunday Times Top 100 Company Awards. He also won the Best of the Show Award at the Finovate Europe 2020 Conference, and the AI Leader of the Year 2020 Award during the AfricaTech Awards.

In 2021, iiDENTIFIi was named the Best Enterprise Solution in the MTN Business App of the Year Awards. That year, iiDENTIFIi was also recognized as the New and Emerging Independent Software Vendor Partner of the Year in the Microsoft South Africa Partner of the Year Awards.

Melchior Koba