Innovation and technology are changing many different industries. In South Africa, one entrepreneur is making a difference by offering special solutions for different people involved in the fresh food supply chain.

Greg Whitaker (photo), a trained accountant and South African entrepreneur, is the founder and CEO of Agrigate One Ltd, a startup aimed at simplifying the trade of fresh produce. Established in 2019, Agrigate One Ltd leverages technology to enhance connectivity and profitability in the agricultural sector. The startup offers a platform that digitizes and automates the supply chain for perishable goods.

For suppliers, Agrigate One Ltd provides comprehensive visibility into transactions, inventory, market trends, and the supply chain. By automating documentation, ensuring traceability, and planning for needs before and during the agricultural season, the startup optimizes operations and supports better decision-making.

Buyers benefit from access to a global supply network, while agricultural service providers gain tools to streamline export processes and automate administrative tasks, thereby reducing manual work and ensuring smoother operations.

Greg Whitaker holds a Bachelor of Commerce from Stellenbosch University and a Management Accounting diploma obtained in 2016 from The Chartered Institute of Management Accountants. 

He is also a member of OPUS, a community of entrepreneurs, founders, and business creators. Prior to launching Agrigate One Ltd, Whitaker worked at DSV, a transport and logistics company, where he joined the strategic support team for the president of Africa in 2012.

Melchior Koba