The e-commerce industry is experiencing remarkable growth in Africa. In Ghana, Felix Manford allows aspiring entrepreneurs to join this sector without the need for any initial capital investment.

Felix Manford (photo) is a Ghanaian entrepreneur and business leader with an impressive academic and professional background. He is the co-founder and CEO of  Tendo, a startup that connects suppliers with Ghanaian drop shippers. 

He graduated from the University of Ghana in 2018 with a Bachelor of Business Administration. In 2020, he founded Tendo to enable Africans to enter the e-commerce sector even without startup capital. 

Tendo connects local wholesalers with independent retailers who can then select products they want to sell online, add their mark-up margins, advertise the products on social media, and earn money every time a purchase is made.  

Before Tendo, “people who want to sell online [had] to save money, visit hundreds of suppliers to find a trusted one, and risk losing their capital by stocking up inventory. [They also had] to incur costs for logistics and warehousing. We eliminate all that,” said Felix Manford in 2022.

The startup, which is currently operational in Nigeria and Ghana, underwent the acceleration program of MEST Africa, in 2020. In 2021, it participated in Google's Black Founders Fund program. The following year, it also took part in Y Combinator’s winter program before being named (in 2023), by Make Money Media, as one of the 10 most successful African startups. 

During his studies, Felix Manford worked in 2016 at UK Trade & Investment as a sales assistant in Ghana. In 2017, he was hired as a marketing and research officer at Global Trade Consult.

After graduating in 2018, he completed a one-month internship in global investment research at Goldman Sachs before being hired by the company in its Global Investment Research department.

Melchior Koba