He ventured into entrepreneurship early, making a name for himself in Kenya. He currently runs his fintech startup, which earned him the trust of several international investors. 

Geoffrey Mulei (photo) is the founder and CEO of Tanda, a fintech startup created to improve access to financial services in Africa. 

Through the startup, founded in 2018, Geoffrey offers several digital products. They include Tanda Trader, an app that allows businesses to collect payments, sell their digital products, and offer loans. There is also Tanda Pocket, a virtual wallet with virtual cards to make purchases, and payments as well as manage budgets and finances. Another product is the Tanda I/O, an application programming interface (API) that helps third-party companies collect payments. 

On October 4, 2022, the Kenyan tech entrepreneur secured additional financing from HAVAIC and several other investors. The funds aim to accelerate the development of Tanda products, extend the startup’s footprint in Kenya and enter new east African markets like Tanzania, Uganda, and Rwanda within 15 months.  

“Our new products and growing distribution will open up opportunities for Tanda and our ecosystem partners to continue solving challenges for the majority of Africans locked out of the formal financial services ecosystem,” Geoffrey said in a release announcing the funding. 

Tanda claims partnerships with 58 banks and savings and credit cooperatives, four telecom operators, 12,000 merchants and agents with over 300,000 unique clients served, and millions of shillings in transactions processed. It plans to extend its network to 100,000 merchants and agents in Kenya. 

In 2016, its founder was one of the finalists of the Anzisha Prize. Before founding Tanda, he co-founded and led Inkisha -an eco-friendly packaging manufacturer and distributor- between 2015 and 2017. In 2017, he joined myLotto Kenya as the head of merchant sales, building a merchant network. Currently, he is a supply chain consultant for  Think Delus Limited, a big data management consulting firm.  

Melchior Koba