With some 15 years of professional experience in the marketing and finance sector, she wants to address the financing problems faced by innovative entrepreneurs in Africa.  

Fatoumata Bâ is a Senegalese tech entrepreneur and venture capital investor. In 2018, she founded Janngo, an investment firm based in Abidjan, Côte d’Ivoire. Her firm supports and invests in pan-African startups that use technology to boost access to crucial services, products, content, markets, finance, jobs, and talents in Africa.  

Speaking on the reasons that prompted her to create Janngo, Fatoumata Bâ explained that she aimed to create Pan-African digital champions with sustainable and economically viable business models and help address important social problems.

Shortly after its creation, in 2018, Janngo unveiled a digital platform (Jexport) that allows local farmers to sell their products to foreign buyers at affordable prices. In December 2021, the investment firm raised XOF7 billion (US$11.4 million) to fund the African private sector. The funds were raised from the African Development Bank (AfDB), the European Union, and the Organisation of African, Caribbean, and Pacific States. 

Janngo’s founder and executive chair holds a Master’s in Management, Strategy, Marketing, and Finance from Toulouse Business School (2009). Her professional career started in 2007 with Index Multimedia where she was an account manager and business developer. Less than twelve months later, she joined France Telecom as a sales advisor and, in September 2008, she obtained a promotion to a business analyst. 

In March 2010, she was recruited as a senior consultant for the information technology company Atos Consulting. Three years later, she launched the Ivorian subsidiary of Jumia. Fatoumata Bâ became the Managing director of Jumia Nigeria in 2015 before her appointment as the marketing manager of Jumia group in 2016. She is now a board member for SouthBridge Investment Bank and an investment committee member for evergreen investment firm Creadev.  

In 2016, she was on Forbes’ 30 Under 30 list, which lists the 30 most promising under-30 African entrepreneurs. She is also the winner of the 2019 Aenne Burda Award for Creative Leadership and one of the leaders on Choiseul's 2020 list of the 100 African Economic Leaders for Tomorrow.  She is also one of the 20 Africans to be on the Rest of World’s 2022 Top 100 Global Tech Changemakers. This recognition celebrates her extensive professional background and contributions.  

Melchior Koba