Ethiopia: Ezana Raswork connects domestic service providers with clients

By : Melchior Koba

Date : lundi, 04 juillet 2022 11:53

He has over twenty years of experience in the digital marketing industry. With his domestic service marketplace, he won the trust of thousands of clients and self-employed workers along with several awards and recognitions.

Ezana Raswork (photo) is an Ethiopian tech entrepreneur and founder of the digital marketplace Taskmoby. His marketplace currently connects home service providers (over 1000 registered on the platform) with clients (over 1500 jobs contracted through the platform) in Ethiopia.  

The tech entrepreneur launched Taskmoby, in 2018, to help those who were previously unable to find qualified home service contractors for their various needs (plumbing, painting, electrical problems). Ezana is thriving in a domestic services market that is booming thanks to technology. However, Taskmoby is not his first venture. It is just a step in his professional and entrepreneurship career. He started his professional career in 1988 as a marketing manager for U.S consumer goods corporation Procter & Gamble. Twelve years later, he joined Canadian telephone service provider Fido Solutions as director of consumer marketing. From 2004 to 2007, he was the acting vice-president of marketing and vice-president of business development for the Canadian media company Yellow Pages. He was also the senior vice-president of Postmedia Network Inc., the publisher of Montreal Gazette, Ottawa Citizen, and Windsor Star.

 In 2010, he founded Africa 118, a tech company providing digital marketing services to African SMEs. The company was perfectly aligned with his over 30 years of marketing experience. With Taskmoby, Ezana piqued the interest of several investment funds. In 2021, the startup was selected among the 50 beneficiaries of the  Google for Start-up Black Founders Fund for Africa. Apart from the funds secured, making it to the list entitled Taskmoby to up to US$220,000 Google Cloud and Ads credit.  

The services startup also won Ezana several awards, including the 2021 Eastern Africa Startup Awards. The startup was also selected by tech accelerator Baobab as the top Ethiopian company to watch in Africa and won the Best of Ecosystem Virtual Startup Pitch Series.  

Melchior Koba

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