A trained computer scientist, he leverages his skills to support small retailers in Ethiopia. Through his technological solution, he aims to transform the distribution sector for fast-moving consumer goods.

Ethiopian-born tech entrepreneur Estephanos Zewdie (photo) is the co-founder and CEO of Jemla, a tech startup specializing in the distribution sector.

Founded in 2021, Jemla operates a B2B platform for wholesale, enabling retailers to easily access consumer goods at competitive prices, with direct delivery to their doorsteps. The company's goal is to build a sustainable ecosystem where retailers, manufacturers, importers, and consumers benefit from seamless interactions.

“We provide retailers with access to a wide range of essential products, allowing them to maintain adequate stock levels and operate more efficiently,” Estephanos Zewdie said in 2024.

Leveraging strategic partnerships and innovative solutions, Jemla also offers financial services, including credit and digital payment options, to help retailers streamline their operations. Since its launch, the start-up has attracted more than 10,000 retailers.

Estephanos holds a bachelor’s degree in electrical and computer engineering from Addis Ababa University. In 2020, he joined M.A.D Technologies, a company specializing in website and mobile app development, as a software developer. By 2022, he was promoted to CEO, a position he held until 2023.

By Melchior Koba,

Editing by Sèna D. B. de Sodji