A serial entrepreneur, he excels in designing, developing, and deploying technology platforms. He has already launched three startups in Kenya.

Emmanuel Miriti is a Kenyan computer scientist and tech entrepreneur. He is the co-founder and CEO of Route.Money, a company specializing in marketing and payment technologies for businesses.

Founded in 2022, Route.Money’s mission is to deliver a cashback app tailored to restaurants, allowing users to save money while enjoying delicious meals. The platform helps restaurants boost sales by rewarding customers who participate in the cashback program.

Route.Money also fosters connections between restaurants and passionate content creators, including storytellers and food enthusiasts. These creators highlight their favorite establishments, enhancing visibility and engagement. Today, the platform boasts over 30 merchants, more than 100 creators, and a community exceeding 20,000 members.

“The Route revolution isn’t just reshaping how we dine it’s redefining how businesses, creators, and communities interact, making every engagement meaningful,” says Miriti.

Before launching Route.Money, Emmanuel Miriti co-founded ITA TEKSI in 2011, a mobile app for booking taxis, serving as its CEO until 2014. He then co-founded Cloud9xp, an online marketplace and booking service for leisure experiences, where he led as CEO until 2018.

A graduate of the University of Nairobi, Miriti earned a bachelor’s degree in computer science in 2015. Between 2018 and 2020, he served as the managing director of Threethousnd, a digital agency specializing in online marketing, website development, and software solutions.

With a track record of innovation and leadership, Miriti continues to shape Kenya’s tech landscape, driving solutions that bridge technology, business, and community engagement.

Melchior Koba