Mohamed Ali launched a food tech to reduce the prevalence of obesity and promote healthy food and dietary habits. Initially, his startup was operating in Egypt but with the funds he raised recently, the entrepreneur intends to expand operations into the MENA region. 

Mohamed Ali (photo) is an Egyptian entrepreneur and founder of 3attar.com, a foodtech promoting healthy shopping. Founded in 2018, the startup offers food and dietary items, delivery services, and dietary counseling via its website, and mobile apps. 

It was launched to improve the population’s health and reduce obesity prevalence, which has been rising in Egypt since 2017.  Its ambition is to become the choice destination for athletes, fitness professionals, sick people, and even individuals who need quality and healthy food items adapted to their individual needs and lifestyle. 

“We aim to become the dominant one-stop-shop for the whole health community in Egypt and expand into Mena regions; including chronic diseases and obesity by providing a holistic healthy lifestyle app,” the founder explains. 

The latter spent his whole professional career in the e-commerce industry. In 2010, some months after securing a BSc in Accounting, Mohamed Ali joined Edfa3ly, a platform that allows users to buy goods from the U.S. and get them delivered to Egypt. He launched 3attar.com after leaving Edfa3ly. 

In January 2022, he secured seed investment from AUC Angels, UI Investment & individual Angel Investors to expand the startup’s client base and upgrade its infrastructure for “higher-order volume and revenues.” 

Melchior Koba