An IT engineer, he provides digital solutions to improve business operations. He also assists brands in increasing their visibility.

Edwin Bruno, a Tanzanian serial entrepreneur, is the founder and CEO of Smart Codes, a digital transformation company. The startup's mission is to address African challenges through technology.

Founded in 2010, Smart Codes provides digital solutions to tackle issues in Africa. The company specializes in advertising, social media, and the creation of websites and mobile applications. Among its flagship products are M-Paper, a digital newspaper app, and Kwanza, a platform that aggregates bloggers and websites to streamline the purchase of local media.

Smart Codes is part of the Smart Africa Group (SAG), where Edwin Bruno also serves as CEO. SAG is an innovation and digital consulting company aimed at creating integrated platforms that connect people and organizations to unlock limitless possibilities in Africa and beyond. SAG has four other subsidiaries: Smart Foundry focuses on innovation and product development, Smart Lab connects startups and businesses, Smartnology specializes in the development and management of cutting-edge technologies, and Smart Studio handles the production of innovative content.

Edwin Bruno is a member of the American Chamber of Commerce in Tanzania and the business leaders’ forum  CEO Roundtable of Tanzania. Since 2020, he has also been part of the advisory committee of the Tanzania Private Sector Foundation, an organization promoting the social and economic development of Tanzania's private sector.

Before founding Smart Codes, Edwin Bruno established Popote Media in 2011, a social media and digital marketing agency, where he served as CEO until 2015. He holds a degree in computer science and engineering from St. Joseph University in Tanzania, earned in 2011.

Melchior Koba