Her goal is to empower businesses to succeed. She provides expert guidance in finance, marketing, and technology.

Ebby Gatamu (photo) is a Kenyan marketing expert and entrepreneur. She is the co-founder and CEO of Cladfy Financial Services.

Founded in 2022, Cladfy provides microfinance lenders with modern solutions for loan management, credit assessment, and access to competitive financing. The company helps lenders confidently issue loans, streamline internal processes, and grow profitably.

The Cladfy platform integrates credit assessment models and features a dashboard enabling staff to visualize loans, deposits, expenses, and other reports. It also facilitates communication between lenders and their clients through automated web notifications, two-way SMS, and emails.

In addition to her role at Cladfy, Ebby Gatamu is the co-founder of Adshop Online, a digital marketing agency established in 2017. As a preferred rate service provider (PRSP), the agency offers digital marketing solutions. She also mentors startups at Wentors, an organization supporting women in technology.

Gatamu holds a bachelor’s degree in marketing from the University of Nairobi. Her professional journey began in 2011 at KPMG East Africa, where she worked as an audit advisor. Two years later, she became a project manager at Kenya Airways. In 2018, she took on the role of head of marketing and e-commerce at Vivo Activewear, a fashion company.

In 2019, Gatamu joined Digiduka, a digital payments provider, as marketing director. From 2020 to 2022, she served as director of customer experience at Alfluence, an AI-powered influencer marketing platform in Africa.

By Melchior Koba,

Editing by Sèna D. B. de Sodji