DRC: Sidonie Latere Promotes Entrepreneurship and Innovation

By : Melchior Koba

Date : mercredi, 10 juillet 2024 10:14

After several years in Belgium, she returned to the Democratic Republic of Congo to support her community. She is now leading an innovation center, where she has launched numerous programs and initiatives aimed at supporting and mentoring Congolese entrepreneurs and innovators.

Sidonie Latere (photo), a Congolese entrepreneur, is renowned for her commitment to supporting entrepreneurship in the Democratic Republic of Congo (DRC). As the founder and CEO of Kobo Hub, an innovation center established in 2018, she develops various programs to assist entrepreneurs and businesses.

Kobo Hub provides invaluable support to project creators and promoters by offering a network of experts and access to the skills, resources, and infrastructure necessary for the success and growth of their startups. The center offers a modern coworking space and tailored training, mentoring, incubation, and acceleration programs to meet the specific needs of each project.

"Kobo Hub offers completely different services from incubators, particularly in that we support existing projects, while an incubator helps develop ideas into projects. The goal is to bring this business project to its full potential. We offer a six-month support program that includes coaching, training, and mentoring. The program is customized as it follows a project diagnosis," explained Sidonie Latere in 2022.

In addition to her role at Kobo Hub, Sidonie Latere serves as the Director of Partnerships for Women in Tech in the DRC. She graduated from the École supérieure des arts Saint-Luc in Belgium with a bachelor's degree in visual arts and advertising in 2011.

Prior to founding Kobo Hub, Latere had an extensive career in the Congolese business and entrepreneurial ecosystem. In 2013, she became the Artistic and Creative Director of Exp Agency, a marketing agency in the DRC. The following year, she was appointed Creative Director of Welike Agency, an advertising and communication agency, and Vice-President of the Francofolies de Kinshasa music festival. In 2017, she joined Osmose Digital, a Congolese startup specializing in the design, production, and distribution of educational and informative digital content, as CEO. From 2020 to 2022, she worked as the General Manager of Yayo Africa, a web platform enabling users to send credit to their relatives in the DRC.

Melchior Koba

 

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