After studying in France, he returned to Mali to venture into entrepreneurship. Today, he actively contributes to the financial inclusion of all segments of the African population through his fintech solution, Sama Money.

Daouda Coulibaly (photo), a Malian entrepreneur, operates in the fields of new technologies and digital finance. He is the founder and CEO of Sama Money, a tech company specializing in money transfers and mobile payments.

Founded in 2020, Sama Money's mission is to promote financial inclusion in Africa. The company offers a comprehensive range of digital payment services to individuals, businesses, and public services, including money transfers and withdrawals, payment of electricity and water bills, mobile phone top-ups, and insurance policy payments.

"This 100% Malian Fintech offers an innovative and tailored money transfer and payment solution that meets the needs of the population. Our multi-operator offering and multiple access channels ensure our services are accessible to everyone," states Daouda Coulibaly. Sama Money's services are available via the web, a mobile app, WhatsApp, and a USSD code, covering Mali, Burundi, and Côte d'Ivoire.

In addition to Sama Money, Daouda Coulibaly is the president of the Mali Fintech Association, which promotes financial inclusion in Mali, especially for those excluded from the traditional financial system. He also founded Malijet.com, a news website, in 2008, and Trainis, a professional training center he led until May 2024.

Daouda Coulibaly holds a master's degree in regional planning from Paris 1 Panthéon-Sorbonne University, obtained in 2005. He also earned an MBA from IAE France, a federation of 38 university management schools, in 2009.

Melchior Koba