After her engineering studies, she worked in the media industry in the MENA region before venturing into the food industry. Her foodtech startup now has the confidence of several investors.  

Egyptian-born Dalia Abou Omar (photo) is the CEO and co-founder of Brotinni, Egypt's first food technology, and butchery solutions company.

Through her startup, founded in 2020, she launched a platform that enables users to order fresh, hand-cut, and ready-to-cook meat and poultry products that can be delivered by its drivers.  The startup recently opened its first warehouse to better serve its clients in Cairo. It is also working on the production of sealed bags to extend its fresh meats’ shelf life to 45 days.

In early November 2022, it raised US$600,000 during a funding round led by Innlife. “We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy,” Ms. Dalia commented. 

The entrepreneur graduated from the Misr University for Science and Technology, in 2000, with a bachelor's degree in engineering.

 A well-known radio and TV presenter, she entered the professional world, in 2004, working as a TV Presenter for Dubai TV. Between 2008 and 2014, she was also a radio presenter for the Egyptian radio station Nugoom FM. Concurrently (between 2009 and 2013), she was also a TV presenter for Al Hayat TV Network. She held the same position for On TV between 2014 and 2015. In 2012, She joined Filmhouse media as general manager before being appointed as director of production and marketing by Dubai-based Tanweer Group, in 2016. In 2019, the smart ad network Adzily hired her as director of marketing and public relations. 

Melchior Koba