A serial entrepreneur, he has co-founded several companies in the technology, e-commerce, and digital marketing sectors. His latest innovation assists merchants in optimizing their sales on social media and managing their business operations more efficiently.

Ali Ouattara (photo) is an Ivorian marketing expert and serial entrepreneur. He is the co-founder and CEO of Tuzzo, an all-in-one digital solution designed for both informal and formal sector vendors in Africa.

Founded in 2023, Tuzzo helps merchants boost their revenue by selling products on social media platforms such as Facebook, WhatsApp, Instagram, and TikTok. The app centralizes all sales channels and enables the launch of targeted promotional campaigns to retain customers and drive sales. Tuzzo users also have access to essential data such as profits, total sales, expenses, top-selling products, and best customers.

In addition to Tuzzo, Ali Ouattara is the founder and board member of bim!, a startup offering a digital business card linked to a mobile app for instant information sharing. He also founded Diago, an e-commerce startup launched in 2021 and sold in May 2022 to Chari, a Moroccan company providing e-commerce and fintech solutions to merchants. Currently, he serves as the managing director of Chari in Côte d'Ivoire.

Ali Ouattara's first venture, Digit Communication, was launched in 2017. This 360° marketing agency supports small and medium-sized enterprises in developing and implementing their communication strategies. Ali was a board member of Digit Communication until 2020.

The serial entrepreneur holds a bachelor's degree in marketing, communication, and distribution obtained in 2018 from the Félix Houphouët-Boigny National Polytechnic Institute in Yamoussoukro. He also graduated from the Ecole supérieure de commerce d'Abidjan, where he earned a master's degree in marketing in 2021.

To gain extensive experience, Mr. Ouattara worked for several startups. In 2020, he became the brand manager for PepsiCo in Côte d'Ivoire. From 2021 to 2022, he was a partner at Glovo, an on-demand service app for local restaurants, grocery stores, supermarkets, and retail shops.

Melchior Koba