The serial entrepreneur runs several businesses in the USA and Côte d’Ivoire. With Seekewa, his latest venture, he wants to build a new food system in Africa.
Fred Zamblé (photo) is an Ivorian entrepreneur. He is also the co-founder and CEO of Seekewa, a startup he launched in 2016 with his brother Serge. With Seekewa, he wants to improve the food supply while at the same time ensuring smallholder farmers have better incomes. Indeed, on its online platform, Seekewa brings together organizations and individuals (known as supporters), and farmers with small projects. The “supporters” can support projects presented by farmers by purchasing redeemable e-vouchers that give them discounts on food products.
“We propose a socio-economic model based on the direct relationship between consumers and farmers. The commitment on the platform is free of charge for the contributors and the farmers. Seekewa addresses both the living conditions of farmers in rural areas and the improvement of the purchasing power of the lower and middle classes through a circular economy,” Fred told Disrupt Africa in 2019.
Apart from Seekewa, the former MEST Africa Challenge participant also co-founded, in 2014, Digicraft LLC, a Delaware-based company he heads as the CEO. From 2015 to date, he is a photo evangelist for Fotowalk City in Côte d’Ivoire. In 2005, he co-founded the digital agency Neuropixels Inc., where he is serving as the CEO. A year earlier, he entered the professional world as a UX developer and designer at Atemis Business Cloud, a US software development company. From 2016 to 2014, he was an Adobe West Africa user group manager.
Melchior Koba