Africa's gaming industry has over 200 million active players, and this young entrepreneur is a key figure in that industry. Born in Sierra Leone, he is now based in South Africa.
Cordel Robbin-Coker (photo) is a tech entrepreneur from Sierra Leone. He is the co-founder and CEO of Carry1st, a mobile gaming and digital commerce platform. Founded in 2018, Carry1st is headquartered in South Africa and focuses on publishing mobile games and digital content. The company has launched several popular games across Africa, including Africa Glam, Mancala Adventures, Ludo Blitz Naija, and Mine Rescue.
Africa Glam is a fashion and makeover game aimed at girls, while Mancala Adventures offers a digital version of the classic African board game, Mancala. Mine Rescue is a mining-themed game, and Ludo Blitz Naija is a mobile adaptation of the widely popular African board game, Ludo.
Carry1st has also formed partnerships with major gaming companies such as Activision, Supercell, and Riot Games, enabling them to distribute large-scale titles like Call of Duty: Mobile and Valorant across Africa. To fuel further game development and publishing, the company raised $20 million in 2022 and $27 million in 2023. In January 2024, Carry1st secured an undisclosed investment from Japanese multinational Sony, through its venture capital arm.
“At Carry1st, we believe the African console market is a widely underestimated opportunity. Our unique regional capabilities, combined with Sony's gaming and entertainment expertise, make for a winning combination. Together, we hope to offer the best games in the world to players across Africa,” said Robbin-Coker, CEO of Carry1st.
Beyond Carry1st, Robbin-Coker serves on the boards of the Milton Hershey School and The Hershey Company, a global food and beverage corporation. He holds a Bachelor’s degree in political science from Stanford University.
His career began in 2008 at Morgan Stanley, where he worked as an investment banking analyst. In 2011, he joined the private equity firm The Carlyle Group, holding various roles, including Associate for U.S. Opportunities Fund and Vice President for the Sub-Saharan Africa Fund.
Melchior Koba
