He is a passionate entrepreneur and business leader who applies his technological skills to support small and medium-sized enterprises in Liberia. He also runs an e-commerce company.

Christopher Fallah is a Liberian computer scientist and entrepreneur. He is the founder and CEO of Annita Store, an e-commerce platform that connects small businesses and vendors with customers. Launched in 2021, Annita Store facilitates access to essential services while offering a diverse shopping experience, enabling vendors to tap into international markets.

The platform provides various tools and resources to help sellers optimize their sales and grow their businesses. It is designed to help vendors promote their products and connect with their target audiences. For customers, Annita Store offers a wide range of products across different categories, including electronics, fashion, health and wellness, and beauty. The platform also features promotions and special offers, partnering with trusted suppliers to ensure the quality of the products.

"We take pride in presenting a diverse range of high-quality products alongside outstanding customer service, aiming to guarantee a satisfying shopping experience for every customer and consistently deliver the best possible support," reads a statement on the startup’s website.

In addition to his work at Annita Store, Christopher Fallah manages social media and content for Rhona Beauty, a U.S.-based beauty company. He holds a bachelor's degree in computer science, information science, and support services from BlueCrest University College in Ghana, where he graduated in 2021.

From 2022 to 2023, he served as the sales manager at Prestige Motor Corporation, the exclusive Ford dealership in Liberia. In 2024, he won first place in the Orange Social Venture Prize for Africa and the Middle East (POESAM) for Liberia.

Melchior Koba