Cameroon’s Armelle Touko brings African content to African kids

By : Melchior Koba

Date : mercredi, 20 septembre 2023 13:06

Armelle Touko is a publisher who believes in the power of books to shape the minds and hearts of African children. With her daughter, she set up the digital publishing platform Adinkra Jeunesse, which offers African content to African children. 

Armelle Touko (photo) is a Cameroonian-born author and publisher. She is the founder and managing partner of Adinkra Jeunesse, a digital platform offering unlimited access to African children's books. She aims to inspire and educate young readers with stories that reflect their culture.

The young publisher is a graduate of ESSTIC (Higher School of Information and Communication Sciences and Techniques (ESSTIC), where she obtained a master's degree in communications in 2007. She also holds a master's degree in marketing from ESSEC (Advanced School of Economics and Business), in 2014.

In 2018, she founded Adinkra Jeunesse with her then 10-year-old daughter Marie Gabrielle. The platform offers illustrated books, audio stories, games, coloring sheets, educational sheets, and parenting sheets in French, English, and local languages, for children aged 3 to 12.

Since 2021, Armelle Touko has been organizing writing workshops, through her 100 Petits Ecrivains program. The program aims to encourage children aged 6 to 14 to create stories on their own. 

Armelle Touko is also the founder of Adinkra Femme, a collective of authors who write on subjects such as violence and women's empowerment.

She has professional experience in publishing, organizational communication, and behavior change communication. That professional career began in 2008 at Yaounde as an Editorial Manager. In 2010, she joined Alpha Assurances as Communications and Public Works Manager.

For more than five years, from 2015 to 2020, she worked as communications and social mobilization coordinator for the program for access to reproductive health services (PASSR) implemented in the Far North and East regions of Cameroon.

Armelle Touko's work has been celebrated by several awards, including the Label Innovation IFC 2022, which celebrates, supports, and promotes startups in the cultural and creative industries sector. She is also the winner of the 2023 edition of POESAM, which rewards innovative projects in education and social action in Africa.

Melchior Koba

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