He is a finance graduate with a passion for using technology to develop practical solutions. With FeexPay, he enables merchants to collect payments online.

Jean Hugues Houinsou (photo) is the founder and CEO of JH Trading Group,  a UK-registered group. Through that group, in May 2023, he launched FeexPay, a mobile payment aggregator that allows merchants to collect mobile money and card payments online.

FeexPay has four notable features.  The first, FeexLink, allows merchants to generate secure payment links and send them to buyers via mail or any other communication channel. FeexCorporate, the second feature, allows users to send multiple payments simultaneously and pay staff, suppliers, etc…  

The third feature is FeexMarket, a checkout solution. It allows users to create their e-shops and automatize payments. The last feature is FeexPage, a feature that personalizes checkout pages to improve customer experience. 

FeexPay is an intuitive platform that is easy to learn. The commissions it collects on transactions processed are also the lowest in the Beninese market. They range from 1.5-1.7% of mobile money payments to 4.5% for card payments.  

The fintech startup also gives users the possibility to make customized integrations. When interviewed by We Are Tech Africa about FeexPay's goals, Jean Hugues Houinsou said that the startup wanted to become the leading payment aggregator in Africa. “[...] We have initiated a process to expand to other countries, in addition to Benin,” to improve continental financial inclusion he said. 

Jean Hugues Houinsou holds a master's in banking and finance from the National School of Applied Economics and Management in Benin. He is certified by the University System of Maryland in the application of the Scrum methodology to agile project management and by Harvard University in the fundamentals of leadership. He also holds Google certifications in digital marketing, Adwords, and Analytics, among others. 

Apart from FeexPay, his group founded La Vedette Media, a web marketing agency. From 2019 to 2020, the versatile entrepreneur worked as the project manager of Google Digital Skills for Africa. Currently, he is the co-leader of the Google Business Group in Cotonou.

Melchior Koba