Energy efficiency and smart resource management are top priorities for businesses. In Senegal, he leverages technology to meet these needs by delivering innovative solutions.

Bassirou Ba (photo) is a Senegalese tech entrepreneur and the founder and CEO of Witniss IoT, a startup specializing in fleet and fuel management. Witniss IoT aims to transform business operations by harnessing the power of the Internet of Things (IoT). The company addresses the need for monitoring and optimizing mobile assets through two main solutions: iGeoTrack and Fuel-Route.

The startup’s flagship product, iGeoTrack, enables companies to track the real-time location of their vehicles and monitor fuel consumption. By installing submerged fuel sensors, this technology boosts energy efficiency and reduces operating costs. 

Additionally, Witniss IoT offers predictive maintenance services, along with driver identification and management systems. The company is also expanding its focus to include smart home solutions, temperature management for cold storage, and promotes the recycling of electronic and tech equipment.

Bassirou Ba graduated from the Institut Supérieur de Management in Senegal, earning a master’s degree in international management in 2018. After completing his studies, he worked as a business engineer for Group I.C.R., an IT and industrial engineering company, from 2018 to 2022. He then served as the B2B sales manager at Huawei in Senegal from 2022 to 2023.

Melchior Koba