He is a digital transformation expert who helps businesses succeed. He provides data collection and marketing tools specifically designed for e-commerce entrepreneurs.
Bashanganyi Magwape (photo) is a Botswanan computer scientist and serial entrepreneur. Co-founder and CEO of Meeticks Africa, he provides businesses with the tools, access, and support they need to thrive.
Founded in 2020 by Bashanganyi Magwape and Ismael Camara, Meeticks Africa helps small businesses source supplies, digitize their operations, and expand their customer base. Its mission is to "unlock value in Africa's informal communities and markets through online commerce."
One of Meeticks Africa's key innovations is a WhatsApp chatbot that enables e-commerce merchants to reach more customers across the country. This solution simplifies inventory management, orders, restocking, and accounting digitally.
In 2022, Meeticks Africa launched Jaabi, an innovative technology that allows users to collect data for surveys, market research, and subscription forms. Utilizing the WhatsApp Business API, Jaabi makes data collection more accessible and efficient.
The startup also offers an entrepreneurship program called DoDigi. The goal of this program is "to train, upskill, and economically support 3,000 women entrepreneurs in Southern Africa over the next three years," stated the CEO of Meeticks Africa in 2022.
Bashanganyi Magwape is a digital consultant for the Dream Factory Foundation, an organization aimed at empowering youth through education. He holds a degree in computer science obtained in 2006 from the Botswana Accountancy College (BAC). He also has a degree in sound engineering (2008) from CityVarsity School of Media and Creative Arts in South Africa.
In 2008, the entrepreneur worked as a music solutions assistant at Mama Dance, a music platform. From 2013 to 2021, he was the director of Youngpreneurs Media, an audiovisual content creation company. Between 2018 and 2023, he served as CEO of Basha Consulting, a company specializing in digital transformation.
Melchior Koba
