With a degree in geoinformatics and geospatial intelligence, he helps companies better understand their markets and customers. His expertise has enabled his company to be selected by leading accelerator programs.

Bakuena Ntshasa (photo) is the co-founder and CEO of Brandbook, a startup that helps companies understand how best to serve their markets and customers. Born and raised in South Africa, the entrepreneur completed his higher education at the University of Pretoria, where he studied geoinformatics and geospatial intelligence.

Through Brandbook –founded in 2018, he offers businesses comprehensive insights into their brands, consumers, and competitors. He also facilitates the identification and targeting of new opportunities in relevant consumer categories and channels while also enabling a comprehensive understanding of a consumer's entire journey, ensuring a tailored response to their needs.

Based on purchase data as well as demographic attributes and habits, Brandbook's products enable retailers to easily generate comprehensive buyer segments. It also enables companies to understand visitors’ motivations, making it easier to drive sales. 

One of the company's offerings is Ibottit, a shopping rewards app that launched in 2021. This app allows users to accumulate points and gifts by uploading images of their purchase receipts, whether in-store or online. Points accumulated can be redeemed for digital vouchers.

In 2018, the company was selected along with 9 other startups by Startupbootcamp AfriTech to take part in its acceleration program. In 2019, it was selected for the fourth edition of the Google Launchpad Africa accelerator.

During his studies, Bakuena Ntshasa worked at the University of Pretoria as a laboratory technician between 2015 and 2018, as well as portfolio manager for administration, finance, and discipline at Hatfield Studios, a private student residence not far from the University of Pretoria.

Melchior Koba