She aims to help African traders and those around the world at large prosper.  To achieve this, she leverages technology to simplify transactions between the various parties involved in buying and selling processes.

Anu Adedoyin Adasolum (photo) is a Nigerian entrepreneur and the co-founder and CEO of Sabi, a startup that leverages technology to help traders grow their businesses. 

Founded in 2021, her company, Sabi, has built a robust infrastructure for the distribution of physical goods and merchandise. Through its digital platform, it provides agents, traders, wholesalers, aggregators, distributors, and manufacturers with the necessary tools to enhance their capabilities and grow their businesses.

This digital infrastructure facilitates access to order fulfillment, logistics, business management tools, a business-to-business (B2B) marketplace, data, and financial services. In essence, Sabi has become a one-stop shop for everyone involved in buying and selling goods.

In just three years, Sabi has experienced exponential growth, demonstrating the relevance of its business model. With 250,000 registered users and 15,000 monthly facilitated orders, the company has established itself as a key player in Nigeria, its primary market. Buoyed by this success, Sabi has expanded its operations to South Africa and aims to replicate this success in other countries like Tanzania and Senegal.

Anu Adedoyin Adasolum graduated from SOAS University of London with a bachelor's degree in economics and politics in 2009. She also holds a master's degree in management, organization, and governance from the London School of Economics and Political Science.

Before founding Sabi, she held various positions of responsibility within renowned companies. In 2011, she began as an operations planner at Dangote Industries Ltd. In 2012, she joined KPMG Nigeria as a business analyst.

In 2014, she was hired by the e-commerce startup Jumia in Nigeria, where she served as head of sourcing and internal procurement, head of vendor acquisition, and vice president of JForce, Jumia's direct sales division. Between 2018 and 2021, she worked at Rensource Energy, a solar energy provider, where she served successively as general manager and chief operating officer.

Melchior Koba