A serial entrepreneur, he assists brands from emerging markets in making more informed decisions. His work in the digital sector has earned him numerous awards and distinctions.

Alex Mativo (photo) is a Kenyan computer scientist and entrepreneur. He is the co-founder and CEO of Duck, a company specializing in data collection and management. 

Founded in 2023, Duck provides small and medium-sized enterprises (SMEs) with real-time market data on product performance, competition, distribution coverage, and customer expectations. The goal is to help companies understand what sells, where, and why, guiding their decision-making.

Duck enables retailers to monitor each of their stores and distribution centers to ensure shelves are well-stocked and products are moving. It offers performance, inventory, and expiration date tracking to help identify products nearing expiry and inform actions that quickly clear excess stocks. 

Mativo is also the founder and CEO of E-LAB, an organization he established in 2014 that uses design and art to raise awareness about the harmful effects of electronic waste.

In 2018, he founded Ethnic Brand, a “virtual factory” dedicated to fashion brands. In 2020, he co-founded Nanasi.co, an all-in-one platform that enables restaurants to centralize their sales and payment channels, manage daily operations, and grow with the help of smart analytics.

Mativo holds a bachelor’s degree in software engineering, earned in 2018 from the African Leadership University. His work in the digital sector has garnered him multiple accolades.

In 2019, he received the "Under 30 Founder of the Year" award at the FOYA Awards, which honor young entrepreneurs contributing to Africa’s development. In April 2024, he was named on the Forbes Africa 30 Under 30 list.

Melchior Koba