During the coronavirus pandemic, Aida Kandil preserved the income of hundreds of Moroccan artisans. Her alternative solution, MyTindy, allowed them to continue selling their services online. She plans to scale the solution to a larger audience. 

Aida Kandil (photo) is a Business and Commerce graduate, with a major in Strategic marketing management, from McGill University, Canada.  To show her dedication to her native country, she co-founded MyTindy, in 2019, to promote local crafts to international buyers. Through the platform, visitors from all over the world can buy jewelry, furniture, decorative objects, etc., directly from Moroccan craftsmen and get them delivered to their doorsteps.  

Since the launch of MyTindy, Aida Kandil has been supporting Moroccan artisans in their digital transition and their upgrading projects. She trains them in ways to leverage the power of the internet to boost sales. She also handles the logistics to deliver the artisans’ sales. 

In 2018, the young entrepreneur then based in Montreal, Canada decided to relocate home. At the time, she was managing online referencing for a global brand. Despite the promising career, her passion for Morrocan crafts took over and Aida Kandil who was born in Paris and studied in France, Canada, and Morocco decided to contribute her skills and experience to the development of that sector. 

The idea to create MyTindy came because there was no other platform offering such a service, she explains. “When going back to Canada after each of my trips to Morrocco, I used to buy decorative items. When people see those items, they ask me where I bought them and how they can order the same. (...) At one point, I traveled to Morrocco and toured New Medina asking artisans if they had online platforms through which they could sell to international buyers. I also asked them if they would be interested in offering their items for sale if there was one,” said Aida Kandil to explain the origin of her platform. 

Aida Kandil currently claims a catalog of 8,000 reference products offered by 250 artisans on MyTindy. The platform also offers personalization features for the clientele -70% foreign- that is very sensitive to the environmental-friendly label. 

The platform she co-founded and jointly funded with Chakib Yasmine is gaining popularity and since February 2022, MyTindy has been on the hunt for investors for its MENA expansion.  

With MyTindy, Aida Kandil won the top prize of the Startup for Good Mediterranean Region organized by Emerging Valley in 2020, the award for the best digital solution at the 2020 World Summit Awards, the award for the best national Business and Commerce solution at the 2021 World Summit Awards 2021.

Ruben Tchounyabe