He champions agent independence by providing them with resources that free up their time and boost their bottom line. Thousands of agents have already benefited from his approach.

Ahmed Nassef (photo), an Egyptian entrepreneur, co-founded and currently serves as the CEO of LeadsMart. This startup, which targets real estate sales employees, brokerage firms, and developers, facilitates advertising campaigns on social platforms.

Established in 2019, LeadsMart is on a mission to transform the real estate sector through AI-assisted lead generation. The platform empowers real estate professionals to swiftly launch advertising campaigns on social networks, thereby streamlining lead generation. With a diverse range of visuals and content customized for each project, users can execute effective campaigns.

LeadsMart distinguishes itself by offering clients real-time campaign statistics, allowing them to monitor costs and modify strategies as needed. Furthermore, the startup provides users with access to a network of real estate professionals, investors, and industry leaders. Since its inception, LeadsMart has developed over 600 projects, generated more than 20,000 leads, and supported over 1,300 sales agents.

In addition to his role at LeadsMart, Nassef is a mentor at the Founder Institute accelerator in Egypt and a partner at Joud Investment, a group of experts specializing in delivering integrated commercial real estate services to investors, buyers, and tenants.

In 2013, Nassef co-founded Fabrica Creative Studio, a startup that offers comprehensive and professional marketing services to industries aiming to attract specific clients and generate more leads. He served as its CTO from 2013 to 2019.

Nassef earned a degree in business administration from Ain Shams University in 2013. Prior to embarking on his entrepreneurial journey, he worked as a system engineer at Unilever Foodsolutions from 2009 to 2010.

Melchior Koba