Africa: Edem Adjamagbo digitizes cash

By : Melchior Koba

Date : lundi, 13 juin 2022 11:23

Last updated : lundi, 13 juin 2022 11:35

After his university studies in France, he returned to his native country, Togo, to contribute his experience to local development. The fintech solutions he developed are used by notable companies and acclaimed by many. 

Edem Adjamagbo (photo) is a Togolese entrepreneur and business intelligence engineer. He is also the founder and CEO of fintech company Semoa Group. His company develops innovative payment solutions tailored to the African socio-economic context.   The aim is to “digitize cash and boost e-commerce in a continent [Ed.note: Africa] undergoing digital transformation” as well as “position Semoa Group’s solutions as alternatives to bank cards and mobile money.”  

Semoa Group started as a simple online service that allowed electronic money transfers to African countries. Over the years, it diversified its activities and even allows users to pay various bills. It now has payment terminals -called Semoa Kiosque- where users can pay their bills. Users can simply load cash at the terminals, pay their bills, and even collect changes, therefore avoiding the usually long queue at the various payment counters. 

The solutions developed by the fintech company are already used by notable groups and startups including Gozem, Ecobank, BMCE Capital, Moov Africa, Cofina, and RMO Job Center. The founder started his entrepreneurial career in 2012, while he was still at university. That year, he founded AEConsult, a digital consulting firm. Two years later, when he graduated from Polytech Nantes (France), he founded Semoa Group while at the same time offering his business intelligence consulting services to software development company Sopra Steria. 

Back in Africa, in 2016, he became a project manager for Congo Digital academy GENC (Grande école du numérique du Congo). Since 2018, he has been combining his entrepreneurial occupations with contractual lecturing duties at the University of Lome, Togo.  The tech entrepreneur has received several awards and recognitions, including the Diaspora Entrepreneur Award and the African Fintech of the Year (awarded by France Finance Innovation) in 2018. 

Melchior Koba

 

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