After achieving significant growth in smaller cities across eastern Algeria, logistics startup Wajeez has successfully expanded to the capital, Algiers. The company now plans to expand its operations to other countries throughout the African continent.
Founded in 2018 as FoodBeeper by Mohamed Salah Tourab, Wajeez is a digital platform that streamlines the delivery of meals and fresh produce. Since its inception, the startup has broadened its services to encompass a variety of items and personalized shopping experiences.
The Wajeez mobile app, available on both iOS and Android, has been downloaded over 100,000 times according to data from the Google Play Store. After creating an account, users can easily utilize the search bar at the top of the page to locate specific items or partner stores. They can then add products to their cart, complete the checkout process, and receive their deliveries.
When users search for a store, they gain access to its entire catalog. Additionally, Wajeez features a loyalty program that offers rewards, discounts, and a premium service.
Wajeez Gold is a subscription service that provides access to exclusive offers. With a monthly subscription, users can enjoy 5% cashback on all food orders, earn double loyalty points for quicker rewards, and unlock the Courier service, which allows them to send, receive, and purchase anything they desire within their city without hassle.
The platform is currently operational in 13 cities across Algeria. In 2023, it expanded its reach to Dakar, Senegal, marking an important milestone in its African expansion plan.
By Adoni Conrad Quenum
Editing by Febriol Bewa