Thanks to online stores, people can sell their products to more people than they could with conventional methods. Vangovango wants to capitalize on this opportunity to showcase Malagasy ancestral bracelets and jewelry.  

Vangovango is an e-commerce platform developed by Malagasy jewelry store Vangovango Gasy, founded in 2018 by Diana Chamia Anjarasao.  It allows artisans to sell ancestral Malagasy jewelry made of noble materials.

 “Vangovango Gasy was born out of the desire to showcase the Malagasy ancestral bracelet. However, the adventure led us to offer other types of jewelry (necklaces, rings, etc) besides bracelets. My initial goal was to offer a modernized Vangovango. The old style of VangoVango is fine and we do list those types on our online store but, we believed that it was necessary to offer new styles to distinguish ourselves. [...] I am lucky I know how to draw and I am also creative. I generate ideas from my life and my surroundings. Sometimes, I visit museums and attend garage sales in Latin Quarter [in Paris] to hunt for creative ideas. I also visit Maisons-Laffitte and charm sellers at the Diego Suarez market,”   indicates Diana Chamia Anjarasoa. 

The ecommerce platform showcases pictures of gold, silver, or Sapphire jewelry made by Malagasy artisans. To buy from Vangovango, users need to register on the platform. Let’s note that delivery is free for purchases worth more than €50. Also, the store’s delivery deadlines are a bit long. Depending on the geographic area, it can go from three to sixteen days. 

Buyers can pay for their order via numerous means, including Paypal or bank transfer. There is also the option to buy and pay by installments (four installments overall). In 2022, Diana Chamia was selected among the Africa Business Heroes’ top 50 heroes. 

Adoni Conrad Quenum