WeMove, created in 2018 by Mariem Sellami (pictured), Hichem Ben Hmida, Mohamed Khelil, and Mejdi M'barek, is a fitness and wellness marketplace that offers its users a wide choice of sports classes via a network of gym partners across the country. Various sports activities such as yoga, dance, and boxing are offered every week by the partners. The user can combine several activities depending on his desires and budget.

Mariem Sellami explains that "many people do not practice sports activities because access to gyms is sometimes expensive. Not only is the membership quite expensive, but it’s also not reimbursed if not used.” WeMove, therefore, provides an alternative that enables on-demand sports sessions without having to pay membership fees first.

The platform uses the "pay as you go" model like telcos. The user recharges their credit account and uses it to buy unique access to the gym of their choice via the platform. When the user purchases the credit, they receive a QR code that gives them access to the gym. The app is free and available on Android and iOS. “With our startup, working out is like going to the movies! Our customers have access to a multi-room and multi-activity platform with a payment per session and on-demand, " says Mariem Sellami.

The company currently operates in Greater Tunis and wants to expand to other major cities in the country. The founders also plan to diversify the offers by proposing independent coaches and organizers of sports events in addition to gyms.

The solution that was originally a simple graduation project was nominated for the 4th edition of "Samsung Fast Track", a support program initiated by Samsung Tunisia. The company has also been labeled "Startup Act" in 2020, a status on which it capitalizes to seek support funds for its expansion. Its selection last February to join Orange Fab Tunisia will give it more technical means to achieve its goals.

Adoni Conrad Quenum