AI models are primarily trained on online data, which tends to favor widely spoken languages like English. As a result, African languages are often underrepresented in AI-based solutions. This gap has prompted African tech entrepreneurs to take action and develop initiatives to integrate local languages into artificial intelligence systems.

ToumAI is a Moroccan startup specializing in customer experience (CX) optimization through AI-driven voice analytics. The company addresses gaps in current AI systems by integrating African languages and dialects, which are often overlooked in traditional language models.

"Our HolistiCX suite is pioneering a new era in customer experience, where businesses can adapt interactions to generational preferences, emotional profiles, communication channels, and cultural nuances—all while using hashtag#AI systems that are more sustainable and efficient," the company explains.

Founded in 2020 by Youcef Rahmani, Odin Demassieux, and Imade Benelallam, ToumAI works closely with telecom operators, banks, and call centers to collect and analyze voice data. This approach allows its AI to accurately process local dialects, accents, and speech patterns, making it a game-changer for emerging markets.

"In a world where AI advancement has been dominated by the US, China, and to a lesser extent Europe, we are proud to be building an important AI application layer from Africa for global markets," says co-founder Youcef Rahmani.

ToumAI has caught the attention of major tech players, earning recognition from Intel Liftoff for Startups and Nvidia Inception, accelerator programs run by U.S. semiconductor giants Intel and Nvidia.

On Monday, February 10, the startup announced it had successfully raised $1 million in funding. The investment will fuel technology development, team expansion, and market growth, solidifying ToumAI’s position as a key innovator in AI-driven customer experience for Africa and beyond.

By Adoni Conrad Quenum,

Editing by Feriol Bewa